We just redesigned our main article layout at Rebooted Body, which I’ll write a separate post about at some point. But, in the process of redesigning that layout and thinking about engagement and user behavior, I started staring intently at the share buttons we had on the previous layout.

The three platforms we were targeting for social sharing were Facebook, Twitter, and Pinterest. It was the Twitter button that caught my eye and I immediately asked myself, “Why are we wasting that space?”

Twitter is a wrap, friends.

Yes, Twitter is still good for certain micro-related things. But, as a macro platform, it’s fucking toast. They’ve done nothing to iterate and people are abandoning the platform in droves. Engagement sucks. Conversion sucks. Of all the social traffic we get, Twitter is a no-show.

Here’s what Twitter is still good for:

  1. Breaking reactions to current events/news/etc.
  2. Super-micro interaction (I’m talking about using advanced search to locate targeted prospects and manually starting conversations.

As far as a complete “social platform” for sharing, having conversations, broadcasting, etc. I’m not spending another ounce of my time or energy on it. It’s too noisy, there’s too much spam, and there’s too little engagement.

We removed the Twitter share button from our article template and replaced it with a Gmail share button. I think that’s going to pay much more dividends.

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