One of my biggest pet peeves is when people charge with me, “you just want to sell your programs.”
OMG, you got me.
This statement is usually directed at me when I criticize a sacred cow like calorie counting. Or, when I direct criticism at some other program, as I’ve done with Weight Watchers or The 21-Day Fix or Ideal Protein.
Here’s the bottom line: of course I want to sell my programs! I built them to be the most effective way for people to get real, lifelong results. I built them specifically to counter the bullshit the industry is selling people. I built them to help the people the industry is failing.
When programs like Weight Watchers have a 95% long-term failure rate and my programs have an 82% graduation rate with an astonishingly high long-term success rate relative to the industry, why wouldn’t I want people in my programs? Why wouldn’t you want people in my programs?
Is there something inherently wrong with selling a program? If I wasn’t selling programs (like here and here), I wouldn’t be here. I wouldn’t be helping anyone. Selling programs is precisely how I’m serving thousands of men and women in over 35 countries around the world.
Let me point something out here that should be obvious. “You just want to sell your programs” is not an argument. It means nothing. If you want to argue against specific advice I’ve given, do that. I’m confident in my position and we can hash it out. But, “you just want to sell your programs” is a weak distraction from the real issues.
“But Kevin, you shouldn’t tear down other programs to elevate yourself.”
I’m not writing these articles just to criticize other programs or strategies so I can make more money. I’m writing these articles to save people time, money, and more frustration. I’m going after these big brands because lots of people are searching for them on Google. When I write about them, I show up in the search results. I take people who would be falling into the WW trap and redirect them to an authentic, sustainable approach specifically because of these articles.
That’s the reality of what’s going on here. It’s a strategy. And again, why shouldn’t I help people in this way? This is like saying that Chevrolet, in 1979, shouldn’t have ran ads telling people to buy a Chevy instead of a Ford Pinto. These ridiculous diets are blowing up in people’s faces. Selling them my programs instead is damn near a moral imperative at this point.