Go to any of the top health and fitness websites (or YouTube channels, magazines, etc.) in the world and you’re likely to find similarly styled content.
What’s the formula? Short-form, flashy, sugar-coated, quick-fix related stuff. It’s not deep content. It’s not life-changing content. It’s content designed to be quickly consumed, to make you feel great, and to leave you hungry for more.
After investing months or years consuming this type of content, you’ll feel weighed down by the sheer amount of information and conflicting advice. Your health will likely be worse, not better. Your relationship with food, body, and Self will be much more disordered than it was before.
In short, the people who tell you not to eat junk food, are feeding you advice and content that amounts to nothing more than mental junk food.
Here’s the rub, though. Junk food manufacturers are not really at fault. They’re providing what consumers are demanding. So, too, are junk food fitness professionals. Those of us who care about truly helping people have to inspire a shift in the consumer. Once consumers start rejecting the superficial advice and content and start demanding more authentic help, we’ll see a shift in the supply.
If you’re a health and fitness professional reading this, what can you do today to help move this process along? If you’re a consumer, what can you do?